SemioMark is a tool for semiotic analysis in market research and strategic marketing. SemioMark can be used in any area of the communication marketing mix (concept, naming, logo, packaging, advertising, retailing, web, etc). and it can be applied at different stages: strategy, creativity, testing (pre/in/post- test), as well as in the analysis of competitiveness and prospective scenarios.  

SemioMark is applied in ad hoc semiotic desk-analysis and/or in qualitative, ethnographic and quantitative research plans, Its aim is to identify the codes and modes of communication that determine the properties of the item tested: the identity expressed (brand, product, concept, etc.), the positioning conveyed and the target designated . This is done in order to evaluate the item's compatibility with its marketing and communication objectives, to verify its coherence with the mix (monitoring), its competitive distinctiveness (competitors screening) and development potential (trends screening).

SemioMark identifies SWOTs and defines strategic recommendations and operational indications aimed at optimising the item tested. SemioMark  offers a detailed analysis of the codes and modes of communication that need to be addressed when finalising the item (current, mock up, etc.) in order to boost development and competitiveness.