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Semio Profiler ® SEMIOTICS IN BRAND BUILDING :

an instrument used to identify the best possible modes and codes of communication to build/revitalise distinctive, targeted and coherent brand identities. Moreover, it is used to generate and fine-tune the brand communication mix from an integrated, coherent and relevant perspective.

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Semio Screener ® SEMIOTICS IN BRAND STRATEGY:

an instrument for strategic research. Its aim is to identify the item's insights and key values and use them to develop the branding and communication strategy.

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Semio Monitor ® SEMIOTICS IN BRAND EVALUATION:

an analysis instrument used to verify the coherence, relevance and competitive distinctiveness of past, present and future branding interventions.

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OFFERING / Semiotic Solutions

SEMIOMARK freccia chiuso

 
offers specialised, high value-added advice in market research, carrying out ad hoc semiotic analysis in all areas of the marketing mix and using semiotics to implement qualitative, ethnographic and quantitative research plans, both traditional and online

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SEMIOBRAND

 
offers exclusive and specialised semiotic analysis and consulting for branding and the communication mix. He works with enterprises, institutions and agencies, helping them with strategic planning, as well as with developping and evaluating past, present and future strategic research events in branding and communication.

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SEMIOTREND

 
provides strategic research, analysis , and the setting of competitive and prospective scenarios, for branding, marketing and communication in any market sector. The interventions are carried out by integrating the screening and monitoring of codes and emerging trends with cool & trend-hunting activities of qualitative and ethnographic nature.

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