SEMIOBRAND Semiotics in Branding
Semio Profiler ® SEMIOTICS IN BRAND BUILDING:
an instrument used to identify the best possible modes and codes of communication to build/revitalise distinctive, targeted and coherent brand identities. Moreover, it is used to generate and fine-tune the brand communication mix from an integrated, coherent and relevant perspective.
CloseSemio Screener ® SEMIOTICS IN BRAND STRATEGY:
an instrument for strategic research. Its aim is to identify the item's insights and key values and use them to develop the branding and communication strategy.
CloseSemio Monitor ® SEMIOTICS IN BRAND EVALUATION:
an analysis instrument used to verify the coherence, relevance and competitive distinctiveness of past, present and future branding interventions.
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